Constructing innovation

Legond: White = Ideas, Yellow = Insight, Blue = Business, Red = Technology


Ideas offer a new view on the issues located in The World.


The situation where a new innovator enters as a default is The World. It consist of three living elements and accumulation of past knowledge:

  1. Peoples lives, meanings and ideas
  2. Existing businesses, mechanisms that create value and transfer resources
  3. “Free roaming technology” that has not been utilised in full
  4. (History of tried and failed)


Each of the 6 droplets can result in an innovation. But not all innovations are the same. Without path dependency, there are three types of innovations holistic innovation, innovative technology and scaled technology.

Paths to three types of innovation

Paths to innovation

With path dependancies each of the 6 droplets are different when it comes to testing if an innovation can come out of them.

Lucrative copying business

Holistic innovation ripoff (blue+red+yellow), or incremental “innovation” must be the most lucrative area to be in. With minimum ideating effort it is possible to quickly find spots that are closer to local maxims, thus beating the original implementation of the innovation. In short term that is where the maximal returns are for revenue. Competition in open market are only hindered in some cases by natural monopolies and intellectual property regulations. Usually monopolies found by innovation are quickly filled with competitors.



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Aarne Leinonen

Aarne Leinonen

Radical existentialist with a humanistic vibe. Researcher of service development in organizations. Interested in customer value. Tweets @aarneleinonen