Service creation project information flow

  1. Situation analysis
  2. Exploration
  3. Concept
  4. Decision to invest
  5. Implementation initiation
  6. Development
  7. Commercialization

Smaller organizations are almost immune to this problem. Only larger organizations with high division of labour strugle to keep hold of the information that would still be in somebody’s memory.

Border objects, like concept decks, prototypes or working product, become tools to communicate across time and people. They store information in themselves. Several of these border objects exist inside the service creation project and they are used to communicate between people during the project team work. What separates concept/prototype and final product/service from others is that their audience is larger and they communicate outside of the team. Concept/prototype and further analysis of them are used to pass the “money-gate” in step 4. Product/service is used to break trough in the market in step 7.

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Aarne Leinonen

Aarne Leinonen

Radical existentialist with a humanistic vibe. Researcher of service development in organizations. Interested in customer value. Tweets @aarneleinonen